FLOR is a Chicago-based carpet company. Their square tiles can be assembled by the customer into customized designs. To reflect the flexible, customer-friendly carpets, an illustration of an effortlessly folded carpet, placed within the silhouette of a FLOR square tile, was designed as the branding icon. Yellow was chosen to maintain their branding palette, supplemented by other shades for variety. Serif was chosen for its logo to reflect its corporate nature.
A study of a serif and a sans serif font, Bodoni and Helvetica, in editorial form.
Women on the Battlefield
A promotional poster series for the broadway show, Women on the Battlefield. It is a story about a queen, guarding her nation from a thousand arrows a day from surrounding states.
What separates us? What brings us together? Using watercolor, ink transfer, and stenciling methods, the project conveys meanings of “separation” and “togetherness” using images and text.
LPQ In-Store Display
Chalkboard displays, designed for Le Pain Quotidien US locations.