FLOR is a Chicago-based carpet company. Their square tiles can be assembled by the customer into customized designs. To reflect the flexible, customer-friendly carpets, an illustration of an effortlessly folded carpet, placed within the silhouette of a FLOR square tile, was designed as the branding icon. Yellow was chosen to maintain their branding palette, supplemented by other shades for variety. Serif was chosen for its logo to reflect its corporate nature.
A study of a serif and a sans serif font, Bodoni and Helvetica, in editorial form.
Rosewood font was created from the inspiration of Rosewood furnitures (specifically Canton style). The font takes features from the Qing dynasty and the Rococo period, embracing their characteristics in this alphabetical design.
The POD Hotels
Women on the Battlefield
A poster series, promoting the broadway show Women on the Battlefield. The story speaks about a queen, guarding her nation from her surrounding enemies.
Le Pain Quotidien Chalk Art
Chalkboard displays, designed for Le Pain Quotidien US locations.