Lexus x Cerebral Palsy Foundation
Lexus partnered with the Cerebral Palsy Foundation to adapt a ride-on car for children with Cerebral Palsy.
Role: Campaign creative lead / Assets: social, static, programmed ads, landing page.
Stills and videos were shot in California by the Givewith Studio, documenting the full campaign process. Copy provided by Marlo Roquemore and Katie Weed.
Viewer interaction with ads across platforms triggered donations from Lexus to the Celebral Palsy Foundation.